As a small nonprofit organization, you have a personal connection with the community you serve allowing you to identify the most important issues and make a greater positive impact.
That’s why it’s even more important that you successfully raise awareness about your mission to engage the community and attract new donors. However, with a small team and limited resources, it can be difficult to implement consistent, proactive marketing. You may also face a high rate of employee-turnover, increasing needs, and more organizations competing for the same group of donors.
With over a decade of experience working closely with small nonprofit organizations, we can provide you more consistent long-term support than volunteers or part-time staff. This will give you confidence that you’ll have the help you need when you need it to further your mission. We also specialize in creating digital marketing strategies that attract new generations of donors.
Marketing & Consulting Services
Services are customized based on your currents needs and fiscal year goals. Below are examples of common marketing and consulting services we offer small nonprofit organizations:
MARKETING, BRANDING AND CREATIVE CONSULTATIONS
Consult with an expert marketing and communications professional when you need it. Receive advice and feedback on marketing strategies, fundraising/event promotion and public relations.
MARKETING STRATEGY AUDIT
Analyze one or all of your digital marketing activities and impact; understand how your organization should be positioned in the community and differentiate your mission from the mission of other organizations to attract the right donors and volunteers..
WEBSITE DESIGN, DEVELOPMENT & MAINTENANCE
We make timely updates to keep the community informed on your organization and activities, and can transition you to a new website that is easily managed by you or your team.
SOCIAL MEDIA STRATEGY AND CONTENT CALENDAR
We help you use this powerful form of communication to increase word of mouth, rally support, and engage the community while portraying the values of your organization. *This does not include ongoing publishing or monitoring.
EMAIL MARKETING STRATEGY AND CONTENT CALENDAR
Stay relevant to your donors, volunteers, staff and community by delivering consistent and strategic communication. *This does not include template design or campaign scheduling.
CONTENT STRATEGY, CREATION AND EDITING
By adapting the latest research in search engine rankings, we will help increase traffic to your pages and website while sharing news and information about your organization.
CONTACT LIST MANAGEMENT AND EMAIL AUTOMATION
Organize and grow your marketing contact lists to increase engagement and stay top of mind. Create marketing pipelines and email automations to engage active and inactive contacts.
GRAPHIC DESIGN & BRAND STRATEGY
Develop and sustain brand guidelines through the creation of graphic images to be used across your marketing activities. Effectively communicate your most important messages to support understanding and action from your target demographic.
TEAM TRAININGS AND PRESENTATIONS
Schedule an individual or group session to discuss strategies, marketing best practices or any topic that would be valuable to improve your marketing efforts.
Nonprofit Client Testimonial
“Rani and her team have brought a level of professionalism, consistency, and quality to our marketing and communications program that has been transformational. She is a pleasure to work with and truly understands the unique challenges and opportunities of a small, founder-run non-profit. More importantly, Rani is passionate about our mission and about helping us to make a greater impact.
Working with Rani has made it possible for our work to be communicated and shared with a much larger, and more targeted audience than we have ever been able to reach. Rani provides multiple services for our organization and the results are amazing.”
– Lisa Vasiloff, Founder & Executive Director of Birthday Wishes (birthdaywishes.org)