You can’t grow your small business without marketing. But, for many small business owners, there never seems to be enough time in the day and managing operations takes precedence. When you are ready to seek help, the solutions are often costly and require more time than doing it yourself. Here’s why…
Option 1
Hire an intern:
Interns can be a great resource, but require time and energy to manage. Once they are up and running, their internship ends and you are back to the beginning examining your options. Unless you have a team that can manage and teach an intern and give them the structure they need to be successful, it’s a short-term solution that can cost you more than it helps.
Option 2
Hire an employee:
The hiring process is a lot of work, expensive and risky. You'll need to supply a laptop, workspace, and invest the time to manage their 40 hour work week. None of that guarantees they’ll stay long-term. Also, your budget may only allow hiring a part-time or entry-level employee with limited experience or no long-term motivation to stay after training.
Option 3
Hire a marketing firm:
Most marketing and PR firms require a large cash investment on Day 1. Then, they require you to invest in activities that they believe in the long-term will deliver you great success. While this model works well for businesses with large and flexible marketing budgets, small business owners need to see results quickly in order to invest back into their businesses and grow.
The best solution combines the best components of all three options. Rani Wise Co. has the expertise of a large pr and marketing firm, while being fully invested in your success without putting a financial strain on your growing business.
Marketing & Consulting Services
Services are customized based on your currents needs and annual goals. Below are examples of common marketing and consulting services we offer small businesses:
MARKETING, BRANDING AND CREATIVE CONSULTATIONS
Work with a business partner with marketing experience when you need it. Receive expert advice and feedback on marketing strategies, operations and resources.
MARKETING STRATEGY AUDIT
Analyze one or all of your digital marketing activities and impact; identify opportunities to improve results. Receive a written report with recommendations or schedule a call to review actionable marketing programs to grow your business or organization.
WEBSITE DESIGN, DEVELOPMENT & MAINTENANCE
Turn your website into your most powerful marketing tool. Receive expert recommendations and hands-on support to help you rank in relevant searches and convert visitors into customers.
SOCIAL MEDIA STRATEGY AND CONTENT CALENDAR
Identify your target demographic and the social networks where they are most active. Design a strategy that strengthens your brand and delivers results. *This does not include ongoing publishing or monitoring.
EMAIL MARKETING STRATEGY AND CONTENT CALENDAR
Design an effective email communication strategy with your contacts; analyze results and adapt the strategy to improve conversions. *This does not include template design or campaign scheduling.
CONTENT STRATEGY, CREATION AND EDITING
By adapting the latest research in search engine rankings, increase traffic from your target demographic to your social media pages and website while promoting your products, events and services.
CONTACT LIST MANAGEMENT AND EMAIL AUTOMATION
Organize and grow your marketing contact lists to increase engagement and stay top of mind. Create marketing pipelines and email automations to engage active and inactive contacts.
GRAPHIC DESIGN & BRAND STRATEGY
Develop and sustain brand guidelines through the creation of graphic images to be used across your marketing activities. Effectively communicate your most important messages to support understanding and action from your target demographic.
Small Business Client Testimonial
“It’s been such a pleasure and privilege working with Rani. She’s smart, proactive, organized, and pays attention to all the little details. She is committed to building our business and reputation and has had great success as we are frequently recognized as one of the best chocolatiers in North America. I trust her judgement and having her take on our marketing and social media has allowed us to focus on what we do best. And she is a ton of fun to work with!”
–Elaine Hsieh, Co-Founder of EHChocolatier
There’s nothing small about small business.
We specialize in working with small teams and founders who have invested more than just money to turn their passions into a business. They are creative, self-driven, and the hardest working people we know. That’s why we are so eager to help make their dreams a reality and create opportunities for their work to be recognized in their local communities and beyond. See what we’re talking about:
