The team who brought you the Woman-Owned Woman-Operated (WOWO) Podcast worked with students in Emmanuel College’s Digital Culture and Social Media course to create the Marketing Culture Collaborative Podcast. In each episode, students explore a topic related to the ever-evolving culture of digital media and marketing.
In this episode, hosts Abby McClung and Caroline Ferrari interview Nancy Chen, eco-marketer and the email marketing manager at Perfect Keto to understand the negative effects tea detox brands on social media have on body image.
More about this episode:
Nancy Chen
Email marketing manager at Perfect Keto
The podcast “Skinny Does Not Equal Healthy: Spilling the Tea on the Teatoxing Scam”, takes a look at how Tea detoxes, a “quick trick” weight loss product, has swept social media by storm. It has been studied that social media has had major negative effects on body image. People feel pressured to look a certain way and live a certain lifestyle and this is what tea detoxes thrive on. Thanks to society's obsession with celebrity culture, these brands rely on influencer marketing to drive brand awareness and sales. As popular as these are brands are, they have been receiving backlash for selling a product that is actually pretty harmful to a buyer’s health. This, however, hasn’t stopped influencers from partnering with the brands. With social media's unrealistic body expectations, tea detox brands have found a perfect way to create brand awareness and engagement by creating “movements” with their products and marketing it as a lifestyle.