The Summer Fancy Food Show is a collection of specialty food producers, crafters, and artisans from all over the world showcasing their products to retailers, media, and distributors. With thousands of exhibitors gathered, it's difficult to stand out among the crowd. Here are three memorable exhibitors to inspire your next exhibit and make you want to try their products too!
Best Setup: Siete Foods – Austin, TX
Siete Foods is a family business creating grain-free tortillas that are gluten-free, dairy-free, and vegan. Not only were they sampling their product hot off the tortilla warmer, but their setup located in the concourse was memorable, fun, and meaningful. They invited attendees into their "home" with a booth filled with family photos, a welcoming dining room table, and smiling faces. They effectively created an atmosphere that reflected their passion for community, family, and healthy food.
Best Story: Tiny But Mighty Popcorn – Shellsburg, IA
To create an authentic connection with attendees, it is important to staff your event with people who love your product and believe in your mission. No one is better at delivering that message than the founder. Tiny But Mighty Popcorn's founder and farmer, Gene Mealhow, did exactly that. In a brief conversation, Gene made you a believer in their brand and unique product. If you don't believe us, check out their Twitter page and you'll fall in love with their brand too.
Best Marketing Material: Vermont Smoke & Cure – Hinesburg, VT
For attendees of a large show, it's difficult to talk to every exhibitor. Perhaps an attendee takes a sample, enjoys it, and you're busy talking with someone else. Often, they will look on your table for your contact information so they can reach out to you later. Vermont Smoke & Cure's creative business card was not like all of the others. They showcased a clever hashtag, #NiceToMeatYou, and a call to action that motivated attendees to refer a friend.